BROOKLYN, NY – Van Leeuwen’s run of eclectic ice cream flavors is continuing this spring, with the brand announcing the launch of seven new selections – including Hidden Valley Ranch – that will be sold exclusively at Walmart locations.
The ice cream maker shared that the ranch dressing flavor, releasing in honor of National Ranch Day (March 10), features buttermilk, herbs and “a touch of sweetness,” formulated to complement salty snacks.
“We’re so excited to debut this new series of flavors and unveil what is possibly our most surprising ice cream yet: Hidden Valley Ranch,” said Ben Van Leeuwen, co-founder and chief executive officer of Van Leeuwen Ice Cream. “We have done some creative collaborations and can’t wait for Walmart shoppers to try this new and exciting flavor along with our other spring specials.”
Past collaborations from the company have led to such ice cream flavors as Kraft Macaroni & Cheese and Malted Milkshake & Fries.
“We know that Hidden Valley Ranch goes with just about everything – pizza, carrots, French fries – but ice cream is a first for us,” said Rachel Garrison, associate director, Hidden Valley Ranch. “We are so excited to partner with Van Leeuwen, the expert in limited-edition, premium flavors, to bring together this creamy mix of savory and sweet. Insider tip? Top your scoops with crushed pretzels or potato chips for a perfect salty crunch.”
The novel ranch-flavored dessert, along with Van Leeuwen’s six other new additions, will be sold exclusively at Walmart stores from March 20 to May 28. The other spring flavors are sweet maple cornbread, blood orange chocolate chip, carrot cake, strawberry shortcake, honey graham cracker and limoncello cake.
Sweet maple cornbread features maple ice cream with pieces of honey cornbread. Blood orange chocolate chip includes swirls of blood orange and dark chocolate chips. Carrot cake is made with cheesecake ice cream and pieces of carrot cake. Strawberry shortcake is comprised of cold-ground vanilla, strawberry jam and pieces of shortcake. Honey graham cracker makes use of brown sugar ice cream, pieces of graham cracker pie crust and swirls of honey. Limoncello cake delivers sweet brown sugar cake with lemon ice cream.
News Source: https://www.foodbusinessnews.net/articles/23416-van-leeuwen-bringing-hidden-valley-ranch-to-ice-cream-aisle